Google Ads & Paid Search — Riman Marketing Company

(A) / Approach

Profit, not
vanity metrics.

→ 01

Profit -Driven Bidding

Target ROAS / CPA tuned to real margin, not revenue. We feed Google Ads your profit data via offline conversions and let Smart Bidding optimize for the metric that matters.

→ 02

Feed & Asset Engineering

For Shopping and PMax, the feed is the campaign. We structure merchant feeds, asset groups, and creative rotations that Google's algorithms can actually work with.

→ 03

Full -Funnel Attribution

Paid search doesn't live in a silo. We connect Google Ads to GA4, your CRM, and your data warehouse — so you know which clicks became customers, not just conversions.

(B) / Regional Focus

Google Ads across
four regions.

CA

Canada

Bilingual ad creative, Quebec-specific compliance, and optimized for both Google.ca and strong Bing share in enterprise B2B.

EN/FR campaign splits
Quebec ad compliance
Google.ca + Bing.ca
Canadian seasonality

US

United States

The deepest and most competitive paid search market. We compete on structure, signal, and margin — not just bid.

US-wide + state targeting
English + Spanish variants
Enterprise PMax builds
Competitive auction insights

EU

Europe

GDPR-compliant conversion tracking, Consent Mode v2 with enhanced conversions, and multi-language campaign architecture.

Consent Mode v2
Enhanced conversions
Multi-language PMax
EU-wide + country targeting

GCC

Gulf Region

Arabic ad creative at scale, Ramadan campaign planning, and platform mix including Snapchat and TikTok alongside Google.

Arabic ad creative
Ramadan campaign cycles
UAE + KSA targeting
Snap + TikTok integration

(C) / Deliverables

What you get.

01 →Google Ads account audit

02 →Account restructure plan

03 →Conversion tracking & enhanced conversions

04 →Offline conversion imports

05 →PMax asset groups + feed strategy

06 →Search campaign rebuilds

07 →YouTube & Demand Gen campaigns

08 →Monthly profit-focused reporting

(D) / Questions

Frequently asked.

Is Performance Max a black box?+

Less than people say — if you feed it well. We control PMax through feed structure, audience signals, asset group segmentation, and offline conversion data. When those inputs are right, PMax is one of the highest-ROI channels available.

What budget size do you work with?+

Typical engagements run from $15K/month to $500K+/month in ad spend. Below $15K, we'll often refer you to a solo freelancer or tool. Above that, the operational complexity justifies full agency engagement.

Do you guarantee results?+

No one credible does. We guarantee methodology: full-funnel tracking before optimization, profit as the north star, monthly reporting you can actually audit, and the ability to cancel any time.