→ 01
Profit -Driven Bidding
Target ROAS / CPA tuned to real margin, not revenue. We feed Google Ads your profit data via offline conversions and let Smart Bidding optimize for the metric that matters.
Google Ads &
Paid Search.
Performance Max eats budgets alive when it's not engineered properly. We manage Google Ads like an engineer: feed structure, signal quality, bidding logic, and creative as inputs — profit as the only output.
(A) / Approach
Profit, not
vanity metrics.
→ 02
Feed & Asset Engineering
For Shopping and PMax, the feed is the campaign. We structure merchant feeds, asset groups, and creative rotations that Google's algorithms can actually work with.
→ 03
Full -Funnel Attribution
Paid search doesn't live in a silo. We connect Google Ads to GA4, your CRM, and your data warehouse — so you know which clicks became customers, not just conversions.
(B) / Regional Focus
Google Ads across
four regions.
Canada
Bilingual ad creative, Quebec-specific compliance, and optimized for both Google.ca and strong Bing share in enterprise B2B.
- EN/FR campaign splits
- Quebec ad compliance
- Google.ca + Bing.ca
- Canadian seasonality
United States
The deepest and most competitive paid search market. We compete on structure, signal, and margin — not just bid.
- US-wide + state targeting
- English + Spanish variants
- Enterprise PMax builds
- Competitive auction insights
Europe
GDPR-compliant conversion tracking, Consent Mode v2 with enhanced conversions, and multi-language campaign architecture.
- Consent Mode v2
- Enhanced conversions
- Multi-language PMax
- EU-wide + country targeting
Gulf Region
Arabic ad creative at scale, Ramadan campaign planning, and platform mix including Snapchat and TikTok alongside Google.
- Arabic ad creative
- Ramadan campaign cycles
- UAE + KSA targeting
- Snap + TikTok integration
(C) / Deliverables
What you get.
01 →Google Ads account audit
02 →Account restructure plan
03 →Conversion tracking & enhanced conversions
04 →Offline conversion imports
05 →PMax asset groups + feed strategy
06 →Search campaign rebuilds
07 →YouTube & Demand Gen campaigns
08 →Monthly profit-focused reporting
(D) / Questions
Frequently asked.
Is Performance Max a black box?
Less than people say — if you feed it well. We control PMax through feed structure, audience signals, asset group segmentation, and offline conversion data.
What budget size do you work with?
Typical engagements run from $15K/month to $500K+/month in ad spend.
Do you guarantee results?
No one credible does. We guarantee methodology: full-funnel tracking before optimization, profit as the north star, monthly reporting you can actually audit.
Ready to engineer
paid search that compounds?
(E) / Explore More